29 October 2021
Mellish Family Vineyards collects, processes, and uses personal information about you as necessary to facilitate our correspondence with you as well as the sale of our products.
Personal Data We Collect
We will collect the following personal data when you interact with the competitions on this Site:
Some information we collect is necessary for us to provide our services or meet our legal obligations. We will make this clear when we collect that information from you.
We will also automatically collect personal data when you interact with the Site through your computer, mobile device, or other device. This personal data includes the following:
We also receive personal data and other online and offline information from third parties with whom we conduct business, such as merchants, co-marketers, distributors, resellers, and other companies or organizations with whom we enter into agreements to support our business and operations, including advertising partners and third party data providers that provide us with supplemental or additional information about our customers (collectively “Business Partners”).
The personal data we receive from Business Partners includes basic personal details, contact details, device details, profile inputs, as well as:
We will only receive data from our Business Partners where they are legally permitted to share such data, and we will only process that data for the purposes described below. We use the data provided to better understand your preferences, deals that are relevant to you, and how our merchants are performing. By combining the data we collect directly from you with that received from third parties, we are able to provide you with a better, and more personalized, Mellish Family Vineyards experience.
We will collect the personal data described above at various stages in your relationship with us when you:
We also create profiles about you based on the personal data you provide to us or that is collected about you, as described above and including personal data that we receive from Business Partners. We do this to market offers to you we think you would be interested in buying. The contents of that profile include:
You can manage the types of personal data you provide to us and can limit how we communicate with you. At the same time, we think that the more you tell us about yourself and what you like, the more relevant and valuable your experience with our Site and services will be.
You can access, update, rectify, and delete your personal data which makes up some of your profile by contacting us via email. Keeping your personal data current helps ensure that we can respect your preferences and offer you the goods and services that are most relevant to you.
In accordance with applicable law, you may:
(i) request access to any personal data we hold about you;
(ii) request that it be updated, rectified, deleted or blocked;
(iii) request that we delete personal data we hold about you;
(iv) request that we restrict our processing of your personal data;
(v) request that we provide you or a third party with a copy of certain personal data about you (that is referred to as the right of “data portability”);
(vi) revoke your consent to the processing of your personal data, to the extent consent was required and provided by you.
How We Use Information
We control and process the personal data you provide to us, which we collect from other sources, and which we generate, to:
o Establishing and analysing individual and group profiles and customer behaviour, in order to determine your or others interest in certain types of offers, products, and services. We do this by analysing your interactions with the Site and your other personal data (including personal data received from Business Partners) to determine what your interests are, and what sorts of products and services people with similar interests also buy, which helps us understand what products and services you may be interested in viewing. This is to meet our legitimate interests in understanding the types of products and services our customers are interested in, and to provide the most relevant products to you and our other customers;
o Showing relevant offers and advertising. We will use the profiles described above to create advertising for our products that will be displayed on relevant third-party sites. We do this to meet our legitimate interests in showing you products which may be relevant to you;
o Sending you relevant direct marketing messages and other communications via email or push notifications on mobile devices, including, with your consent, using your location data to notify you of tailored location-based deals. We will either send these messages on the basis that you have consented to receiving them or, where permitted by applicable law, to meet our legitimate interests in showing you which of our products and services are relevant to you; and
o Analysing advertising effectiveness, which may involve analyzing the advertising campaigns our customers choose to interact with most often. This is to meet our legitimate interests in understanding which types of advertising campaigns are more or less effective than others.
When and Why We Disclose Personal Data
We share your personal data as follows:
In a number of the cases set out above, we will transfer your personal data to a country located outside South Africa, which may not be considered as providing the same level of protection for personal data under local law. In such cases, we put in place appropriate safeguards to ensure that there is adequate protection for your personal data.
Security of Personal Data
We have implemented an information security program that contains administrative, technical and physical controls that are designed to safeguard your personal data, including industry-standard encryption technology. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee its absolute security.
Retention of Personal Data
We will retain your personal data for as long as your account is active or as needed to provide you services. If you close your account, we will retain your personal data for a period where it is necessary to continue operating our business effectively, to maintain a record of your transactions for financial reporting purposes or fraud prevention purposes until these purposes no longer exist, and to retain as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
Social Community Areas
You may access the Sites through, or the Sites may contain connections to, areas where you may be able to publicly post information, communicate with others such as discussion boards or blogs, review products and merchants, and submit media content. All of the information you post may be accessible to anyone with Internet access, and any information you include in your posting may be read, collected, and used by others. For example, if you post your email address along with a public restaurant review, you may receive unsolicited messages from other parties. You should avoid publicly posting sensitive information about you or others.
Connecting through Social Networks
We offer social networking users the opportunity to interact with friends and to share on social networks
Privacy Practices of Third Parties